With the increasing rate of online hackers or fraudsters, the need for the security is also increasing. And, it is more important when you’re doing an online business through your website. If you don’t have any security on your website then it will harm your business. SSL certificate is the way to protect from online hackers, which stands for Secure Socket Layer.
A secure website is not only to protect from online hackers but it also generates trust. Many users come to your website but when they know that your website doesn’t have any security to protect their precious information then they suddenly close your website.
According to Gartner research, more than 70% of online shoppers canceled an order because they didn’t trust on the website. Whereas, 65% of shoppers admit that they only completed the transactions when the website had an SSL in the form of a trust mark (a small green padlock icon which is displayed on the left side of the website URL).
So, this stats prove that every user has enough awareness about the security. He/she might not be aware of the SSL term but for the green padlock icon.
Importance of SSL Certificate
When you access a website in any browser and the green padlock icon appear on the left of the website address, so that means the website is secure.
But, the green icon is not showing so, the web site is not secure and shares all the precious data/information with the web server in the open text that anyone can read. And, hackers are always looking for that to use those information against you.
Here, Secure Sockets Layer or SSL certificates encrypt the web traffic between the web server where your website hosted and your user’s browsers. It protect all the information like – passwords, credit card details, customer details, etc. from the web traffic and correct your URL too into https:// from http:// in the green color.
Reasons to use SSL
Every website, who is using for business purpose or using for providing information needs SSL certificate. Some websites owners think they don’t have to need SSL because they are not selling anything but SSL is not only for those who sell something but also for who not.
And, it is one of the main factor to improve your website rank. Below are the few points that you should have to invest in SSL certificate.
Yes, you can increase your website traffic by using an SSL certificate. Have you heard the name of Google, everyone knows that, right! So, Google already said that if your website doesn’t have SSL certificate then it will harm your website ranking.
As Google vision to create the online world into a safe and secure world and that’s why, Security is one of the ranking factor.
Security is the biggest factor to use SSL certificate on your website. It blocks all the door that an online hacker can hack the server and use your private information. It could be possible can someone will detect your user login id and password and have access over your content management system (CMS) or he/she will find your customer’s credit card details and use against you, if you haven’t use SSL.
As I already said above that people only trust on those websites, having a trusted sign in the form of green padlock icon (https://). You’re providing high quality products or services, you don’t have any negative review, you’re popular and whatever it was – doesn’t matter if the green padlock sign is not showing on your website. They always have a fear in their mind that someone will be hacking their personal details and use against them.