In today’s time, the term of eCommerce is so vast and having an eCommerce or online store is quite easy for any business. You can start your online store in less than 10 minutes by using an effective platform like – nopCommerce. Start an eCommerce store is suitable for every type of business, even you can start with low budget.
But before investing your time and money, you definitely should consider some points that will affect your business. Many eCommerce store owners made some common mistakes that stop to increase their sales even with a perfect combination of product and marketing.
So, in this article, we are going to discuss those points which you should have to avoid.
Non-user friendly website
Build a user-friendly website that doesn’t mean you should have to use heavy graphics, visual effects, tempting design and etc. etc. to attract customers. Yes, design is important for your website but not too appealing that distract your customers. The very first motive for an eCommerce store owner to successfully sell products to the customers with an ease.
So, the question is – what will I do?
Website Design – Your website design and theme should be simple and relaxing that easily describe about your business niche.
Mobile Responsive – Using mobile devices to buy products online are now in trend. More than 60% of users use their smartphones to buy products online instead of using desktops. Having a mobile responsive eCommerce website that provides a relevant option for the customers to make a purchase with their comfort zone and increase the chance to generate more business leads.
Fast Load Times – If you’re one of them, whose eCommerce website takes more than 3 or 4 seconds to load then you should’ve to be worry because it’s so annoying to waiting to complete loading time. Survey says, more than 35% of consumers close the website if it takes more than 4 seconds to load and its slip the chance form your hands to increase the customers’ database.
Content – Content of your website is the most important aspects of your eCommerce website and it is the only way to communicate with your customers. Now, it is the chance to show your creativity in to create appealing products description, use tempting product’s images and create an effective content strategy.
Call-to-action (CTA) button
The second point is to providing call-to-action button on your website. CTA is the button or link that allow your users to more engagement with your business. Providing CTA options is the best option for your eCommerce store because it could convert your potential users into your next lead.
Your CTA should be explaining your message very clear and straight to the point. Sign up for free, subscribe now, and download now and so on examples are available of CTA.
Complicated Checkout process
When a customer is ready to buy kinds of stuff from your eCommerce store and coming to the checkout page. But he/she didn’t want to continue because of the long and complicated checkout process.
Checkout process should be easy, simple and short to complete the transaction.