Brand! We all heard about the ‘Brand’ word but how many knows that ‘what exactly is brand?’ Simply, Brand is not your face, identity card or pictures, it represents your company in front of the customers.
Brand is a psychological term, which represents the “Trust Building” in the mind of people or consumers in fact it automatically generated “Trust Building” whenever we talk about the brand. And even it also represents the “Quality” of the company, product or services.
In simple term, “Brand shows the Quality and Trust”.
Marketing, not just a Myth
Marketing is a very crucial thing to do and complicated as well because you have to take the “right marketing strategy on the right platform for the right customers to target with the right market research”.
Mostly people think that marketing is just a common thing to do or everyone can do marketing for any company/product. But no, it’s not as easy as listening to marketing. There are several companies available in the market, which have spent lots of money and energy to do the perfect marketing for their products or services. Some failed, some succeeded. But they all still try, because marketing is the only way, which helps to enhance your brand’s image.
Windows Animator Company – Microsoft, total spent almost 15 billion US dollar on marketing activity in 2017. Statista Says, if we talking about globally, the total amount spent on marketing worldwide is almost 590 billion US dollars in 2017 from 550 billion US dollars in 2016 and expected to touch 640 billion US dollars in 2018 and 724 billion US dollars in 2020. So, it’s prove that “Marketing is not just a Myth to perform”.
How to do MARKETING for enhance the Brand?
There are many ways to marketing for your product or services but yes, with the right approach and you have to do research on this. Suppose if you want to do marketing for any men’s grooming product so, you have to do deep analysis on what types of grooming product mostly use by men? Which they mostly prefer? You just have to research on this and then prepare your right marketing strategy according to the research and target to the right consumers.
Most popular ways to do marketing that you can adopt and use it:
You must have seen multiple commercials on television of different brands. Giving commercials on TV is one of the most effective way to market your brand and the most trusted advertising medium as well. Research says, about 60% of contributes in purchases from TV, which is more than print (45%) and online (43%).
So, with the help of giving commercials on TV, viewers can more aware about the products or services with the both visual and audio content.
While some believe that commercials on television is no longer because of introduce of digitalization. And, I think, it’s true there is such a huge impact of digitalization completely change the whole advertising industry. Now a days, mostly brands use digital platforms to market their products and they actually succeed.
And yes, giving commercials on television is more costly than digital platforms. If you’re a startup or medium-sized business then digital platforms will be more beneficial for your business to generate the productivity.
- Digital Marketing
Simply, digital marketing is the marketing of your brand, product or services with the help of the Internet. In this era, everything is become digital then why not Marketing. Through digital marketing you can easily target customers.
One side, commercial on TV has a limit to attract the audience as per your budget and on the other side, internet has no limit, you can make customers out from your locality, state and countries as well. You can hire any good digital marketing agency for fulfilling your business needs.
- Social Media Marketing
Social Media is a platform where you can chat, make friends, sharing your ideas, post your lifestyle and much more. It is the top 5 most done activity on the internet. It is growing day by day. One of the most favorite social media platforms is Facebook; you can give your ads on this and invest in paid campaigns which are operated by Facebook. You can make your YouTube channel and post your promotional video of your product or any new product. You can use more social media platform for marketing of your product.
- Content Marketing
Content Marketing is also a form of marketing of creating and distributing of fresh and valuable content to attract the audience. You can write fresh content by yourself for blogs, articles, guest posting and so on, but you have to make sure the content is not copying from any other website or source because it is illegal, if you do these kinds of activities then you should have to be ready for penalty. There are lots of the freelance content writers available in the market which help you to create best content under reasonable price.
- Email Marketing
Another digital marketing activity is – Email Marketing is one of the cheapest and more powerful marketing activity that helps your business to get more fame. According to a research, there are 77% of consumers prefer emails for marketing communication and 91% of internet users check email at least once a day on their smartphones. So, you can use email marketing to enhance the awareness of your brand. But, you have to invest your time in content and create appealing email content, subject line which directly impact on consumers to click.
These are the top 3 digital marketing activities that help to build the brand’s name. Along with, you can also use multiple digital marketing activities like – PPC, Mobile Marketing, Affiliate Marketing, etc.
- Social Values
Some people have made joke on this topic. They told that how you can do marketing with social values. Social Values is not just to write or discuss rather you have to take a step towards. It is the responsibility of all of us that we help needy peoples and needy children’s for their development and education as well. With these kinds of activities the marketing will automatically generated for your brand or product and it will also enhance your brand’s positive image in the eyes of people.
Everyone knows that “Quality beat Quantity”. Offer goods which have use high level of materials while manufacturing. But, don’t you think, using high materials in products or goods would increase the cost of your business, right and it is more challenging for a $100 startup to invest in high materials.
Here, doesn’t mean to invest bucks in to provide products which having high materials, my concern is to provide accurate information to users about your products or services. So, these are the top 4 marketing strategies which you can do. But yes, make your right budget and then perform because Marketing is not just a Myth.